It has arrived the moment when the brands developed unique estructures for packaging, not just only to stand out on the shelves, but also to help giving shape and suport to the brand identity, offering at the same time an incentive to the costumers to invest its time in them. The conclusion is that a good packaging protects the product and the brand.
THE ASPECT AND THE ROLE OF THE ONLINE PACKAGING
Due to the increase of the online trading, the brands would have to adapt to the roll of the packaging in e-commerce, since today marks still have failed to impress with the experience of the online packaging. They will have to take into account and be aware that the packaging is an integral part in the purchase decision.
THE PACKAGING IS INTELLIGENT, ACTIVE AND PRACTICAL
The increased demand for food safety, waste reduction, compliance with medical treatments and the elimination of the exposure of the consumer to dangerous or fraudulent products are just a few of the main engines that now drive the new and growing genre of smart, active and practical technologies for packaging.
The packaging is a key element in the creation of memorable experiences for buyers and users. Whether at the point of sale or use, these experiences using the values of the brand, such as the fun, community or authenticity, as a means to motivate the purchase intent and consideration of share buybacks.
FOOD PACKAGING: FUNCTIONAL AND SUSTAINABLE
The predominant criteria, some already mentioned, are (flexible packaging) functionality, personalization (limited editions), sustainability (materials more “eco-friendly” view, products that can be reused), the rise of exotic dishes (for example, sushi), practicality (packaging on-the-go), originality (eggcups eggs five or only two)…
Innovation in materials, biopolymers, derived from renewable sources, those based on nanotechnology, the improvement of its properties (PET), active systems, intelligent systems, open systems, new formats and designs, process improvements stand out.
In addition, it should be noted applications, especially in fourth and fifth range and for the foodservice packaging systems. The most common material used is the polypropylene, both in Mono as bio-oriented, who joins the family of the Coated polypropylene.
In a second group would enter materials such as paper, aluminum and polyethylene (there are with Evoh) and, in a third group, the polyester (exists pasteurizable) polyamides, also mono-orientadas, and baked materials and microwave.
The combination of Autoclavable materials with polymeric materials, allows treatments in own container; an example of this type of material is a laminated PP/EVOH/pp compound; “used materials multilayer whose microondeables used in packaging structures are PP/EVOH/PP or PET / to the / PP”.
Barrier materials prevent the entrance of O2 (PA/PVdC/PE and PA/EVOH/PP); with kidnappers of O2 Active containers to reduce the amount of O2 in its head, acting as kidnappers metals and metal oxides, ascorbic acid or enzymes; smart containers that allow consumer information product or its environment; and containers with microwave susceptors whose function is to absorb microwave radiation and convert them into heat.
Systems packaging and barrier materials are geared to improving gas barrier, material cost savings, improving the recyclability and sustainable alternatives to current packaging systems.
LESS ECOLOGICAL THAN IT SEEMS
Reality shows that there is no growth in ecological packaging made with sustainable materials in parallel with the rise of bio products. Currently destined for “eco-friendly” packaging biodegradable plastics account for around 1% of the market, so “its growth is not proportional to the rise of bio products; This is because currently premium over the cost of the container, that environmental cost in the medium and long term, perhaps the crisis also has been a determining factor”. There is a growth of the ecological packaging in the world of flexible packaging “perhaps because it involves a number of difficult problems. On the one hand, the organic material has less sustainability to transform it because there are no consumables (inks, glues…) suitable to transform an ecological material with required customers designs.
Source: News Packaging